Working with Tech Hub Studio transformed how customers interact with our website. We now have a clearer service flow, faster load times, and increased quote requests. Their design updates and UX improvements have made a big difference in how people perceive Abroc Enterprises.
Previous slide
Next slide
Abroc Enterprises Inc.
About the Client:
Abroc Enterprises Inc. is an auto transport company based in Rochester, NY. They offer a wide range of services including relocating vehicles, COPART & auction pickups, transporting classic & luxury cars, transporting boats & RVs, and more. Their service promise: fast, secure, and affordable auto transport with coverage, insurance, and a transparent process.
The Challenge:
From reviewing their website, here are some areas that appear to need improvement:
- Newer, modern design / UX polish
The current design is functional, but it lacks some visual refinement (modern look & feel), which might reduce user trust especially in a competitive transport services industry. - Mobile responsiveness & load speed
Large images and many service sections might slow down page load on mobile devices. Smooth mobile experience is crucial for conversion. - Clarity of process & trust signals
While they provide a “How It Works” section, adding more visuals, step-by-step graphics, or video could further help users understand what to expect. Also, more visible customer testimonials, credentials, and guarantees would strengthen trust. - Noticeable navigation & content layout improvements
The menu is comprehensive, but it may overwhelm first-time visitors. Prioritizing some services or simplifying navigation flow could lead to better user engagement and lower bounce rates. - Conversion tools / lead capture
The “Get a Quote” feature is good, but its visibility and UX (how easy it is to fill out, how fast it responds) could be improved. Also, emphasizing contact options or a quick call back could help.
Our Solution:
Here’s what Tech Hub Studio would do to enhance their website and overall online experience:
- Redesign with Strong Visual Identity
Create updated, clean, modern UI with improved typography, updated image styles, and consistent branding across all pages. - Optimize for Mobile & Performance
Compress and optimize images, lazy‐load offscreen content, ensure fast response times. Prioritize mobile layout and interactions. - Enhance Trust & Transparency
Add more customer testimonials with photos, highlight official licensing (DOT, USDOT), insurance, and fully detailed FAQs. Use visual cues (icons, badges) for trust. - Simplified Navigation & Highlighted CTAs
Reorganize the menu to feature the most used services up front. Increase the prominence of “Get a Quote” and “Contact Us” buttons. Introduce sticky CTAs on mobile. - Clear Process Flow
Use step-by-step graphics or short video to show how booking → pickup → delivery works. This helps reduce customer uncertainty. - Lead Capture & Conversion Optimization
Improve the quote form (fewer fields, clearer instructions), consider chat support or callback request, ensure all contact info is easily reachable.
The Results:
With these improvements, Abroc Enterprises Inc. can anticipate:
- Faster page loads, especially on mobile devices → better user satisfaction and lower bounce rates.
- Increased quote requests and inquiries.
- More trust from visitors, leading to higher conversion rates.
- Stronger brand perception in the auto transport industry.
- Improved online visibility (SEO benefits) from optimized performance and content.
What the Client Said
Final Thoughts:
Abroc Enterprises Inc already has strong offerings, with financing, delivery, and great customer reviews. By upgrading their website and digital marketing, they can turn more visitors into loyal buyers. At Tech Hub Studio, we’re ready to help make that transformation happen.